I was recently going through Innovative’s web site and, out of curiosity, clicked on the small “Legal Notices” link at the bottom of their front page. It instructed me to “PLEASE READ THESE ‘TERMS OF USE’ CAREFULLY BEFORE USING THIS WEB SITE”. It occurred to me that, if they truly wanted all visitors to read the legal notices before using the site, they should probably either feature the link more prominently on the front page or force a redirect to make sure everyone has a chance to read it beforehand. Most of us aren’t accustomed to reading EULAs for websites.
What got my attention was their “Links Policy”. Apparently, you are not allowed to link to III’s site unless you follow specific rules, including:
- “(i) any link to the Web site must be a link clearly marked “Innovative Interfaces” OR “iii.com”;
- “(iii) the link must “point” to the URL (www.iii.com) and not to other pages within the Web site”;
- “(vi) Innovative Interfaces, Inc. reserves the right to revoke its consent to the link at any time and in its sole discretion.”
That means that if you want to point someone to a specific III product, such as Millenium or Encore, you are, according to III, not allowed to provide them with direct links. Evidently, Google doesn’t respect their policy either (of course, it might help if III provided a robots.txt file to help support their links policy).
It’s got a bit of a “Fight Club” ring to it: “The first rule of the Millenium web page is you don’t link to the Millenium web page. The second rule of the Millenium web pages is you don’t link to the Millenium web page.“

fascinating post. one flaw though: you made the assumption that III knows anything about what a robots.txt file does. :)